Trade fabricator Heritage Trade Frames has commissioned a suite of consumer leaflets promoting the Stellar and Optima products that it markets under its own Safeguard branding.
Produced by the Epwin Window Systems marketing team, the literature was designed to help Heritage customers to close more sales by communicating all the products technical benefits to the consumer as well as enabling trade counters to provide a quick product overview to their installer customers.
The literature pack includes leaflets for Safeguard PVC-U residential and French doors, Safeguard PVC-U casement windows and the Safeguard aluminium bifold door. They all feature essential information, compelling copy and high-quality lifestyle imagery throughout.
Sales and marketing manager Phil Cresswell said: “Feedback on the new literature from our customers has been incredible. They’ve told us that it has been some of the most effective marketing literature they have used from our industry, which is always good to hear as we know it’s proving to be successful.”
Epwin Window Systems marketing manager Gerald Allen added: “We are constantly developing new literature assets to help our customers stand out from the competition. In the case of Heritage Trade Frames, we needed to develop a series of high-quality leaflets that highlighted the benefits of their products to the consumer and help the installer close the sale. We are delighted they have been so well received by Heritage’s customers.”
