AluK is aiming to boost the number of retail leads generated for its customers with the launch of the new AluK Home website and the tagline ‘Enhancing Your Life’.

The new website lets visitors compare products in the AluK range side by side. It has answers to questions homeowners typically ask when they’re choosing new windows and doors, and prompts to encourage potential buyers to get in touch to find their nearest stockist.

Marketing communications manager Antoniya Stoycheva said: “The new website is all about raising the profile of the AluK brand amongst consumers and inspiring them to get started on their window and door buying journey with us.

“AluK fabricators and installers can use the website as a useful add-on in their own marketing and, if they don’t have a showroom, can direct customers to the virtual showroom tour which is included.

“We can also guarantee that every single enquiry it generates will be followed up and homeowners given all the details of their local AluK fabricators to get in touch.”

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