Ultraframe installer customers have seen homeowner leads grow over seven-fold in the quarter since TV architect Laura Jane Clark became brand ambassador for the manufacturer’s hup! building system.

Marketing Director Alex Hewitt said: “It is a wonderful feeling to see the system we believe in so passionately growing so quickly – hup! is even becoming a relevant search term on google! It proves that even in a difficult market there is a strong demand for a system that addresses the many issues associated with a traditional build.”

“Across 2024 we are aiming to put hup! at the forefront of homeowner’s minds when they are looking to extend their home or transform an old conservatory. We’re doing this by raising awareness of hup! as well as building trust and credibility in the system, sharing expertise, and ultimately – generating enquiries.”

As well as leads growing over seven-fold in the first quarter of the year, website conversion rates have more than doubled in the same period.”

Consumer press launch events in London and Manchester provided the opportunity for journalists to meet with Laura Jane Clark and the hup! team, learn about the system, and meet ‘real life case studies’ – homeowners who have already had a hup! built.

Alex continued: “Leads for hup! partners have gone through the roof as a result, in fact, many have commented that due to the speed and ease of a hup! build coupled with the high number of leads coming through, they are now working to restructure their businesses to focus on hup! builds.”

She added: “To help our installers manage this increase in demand effectively, we are launching The hup Partner Network which is a network of ambitious companies who effectively sell, specify and build hup! extensions.

“We’re now actively recruiting new hup! Network Partners, building a community of highly effective hup! salespeople and providing hardworking tools to help them with doing this. We would encourage any hup! installers who are not already signed up to the hup! Partner Network to do so quickly to take advantage of this fantastic new system.


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