Apeer has embarked on a total review of its marketing strategy led by new website and colour brochure.
The new website and brochure are aimed to portray the ‘perfect lifestyles’ of Apeer homeowners, with increased product imagery, features and benefits.
Delivered to homeowners through a social media campaign, the website will encourage potential buyers to design their own doors using Apeer’s ‘Doorbuilder’ facility, which has also been improved on the new website. Sales leads generated are immediately distributed to local installers in the Apeer Dealer network.
The strategy continues the company’s quest to encourage homeowners to consider its entrance doors as home furnishings as much as home improvements, with a new composite door priced similarly to a good three piece suite and other furnishings.
Marketing Manager Linda Tomb explained: “We want to appeal to homeowners to consider choosing a new front door in a similar way to how they would choose furniture, with the process of designing and even installing the door, just as stimulating.
“In taking this approach we hope to move people on from only considering buying an entrance door when they carry out other major home improvements, to something they might do when they simply want do a home makeover, offering a huge range of colours and styling elements on our doors that will complement the rest of their décor scheme.”
Other assets will be added to the new campaign, adding to the series of seven videos that have been running through channels including Facebook and YouTube, since the spring.
www.apeer.co.uk
