Antoniya Stoycheva is the new digital marketing specialist at AluK.

With an MA in International Public Relations and Global Communications Management, she is expert in planning and managing campaigns and in particular in analysing response and engagement levels. 

She also has experience in communicating with independent businesses, as well as driving demand from retail buyers.

She explained: “AluK’s digital presence is already pretty advanced, but I will be looking to drive even higher levels of engagement and focusing on content and messaging which benefits both us and our customers.”