Whitesales has launched em.glaze Economy as an entry-level flat glass rooflight to run alongside its existing em.glaze Premium product but at a lower price-point.
Internally, buyers get the same look and the same flush glazed edge-to-edge design in both, and the same compatibility with Whitesales’ range of timber and PVC-U upstands, marketing director Sioned Yates explained
thermally broken flat glass rooflight, designed to widen its customer base and open up new retail sales opportunities for fabricators.
Sioned Yates, Marketing Director at Whitesales, explained that the main difference between the two variants is the glass specification, which is CWCT Class 3 for Economy and CWCT Class 1 for Premium.
Aesthetically, the only thing that distinguishes the em.glaze Economy from the Premium rooflight is the fact that it is non-fritted – a feature only visible on the Premium above.
She added: “em.glaze Economy competes head on with the big brand rooflights that our customers already know, but it comes with a service offering that they might not be quite so familiar with.
“We have a highly trained team available on the phone or online to advise on everything from fitting electric openers to the rules around Part F and Part L, and the reassurance that we will live up to our promises when it comes to on time in full deliveries.”
The em.glaze Economy is available in 11 sizes from stock, all fully compliant with Building Regs Part L when fitted with a proprietary upstand. The standard colour is RAL7016 anthracite grey, but it is available to order in any RAL colour and in any bespoke size up to 2100mm x 2100mm.
Sioned concluded: “We had a phenomenal response when we showed our em.glaze Premium rooflight at the FIT Show in May. Fabricators and installers clearly loved the design features, the ease of installation and Whitesales’ service package, so we are capitalising on all that and giving them more choice with an addition to the em.glaze range which is suitable for the mainstream as well as the premium end of the market.”
Initially, em.glaze Economy is being launched as a fixed rooflight only, but manual and electric opening options will be added soon.