AluK has won the award for the Best Overall Marketing campaign at the FIT Show – a massive endorsement for the ‘Upgrade Your System’ message that underpinned AluK’s stand and overall presence at the show.
Alex Gallop, AluK’s Head of Marketing, said the award recognised not just the creativity and delivery of the campaign, but also how successful it was in attracting visitors to the stand and, crucially, generating record numbers of new business leads.
She said: “Upgrade Your System is all about showing both fabricators and installers how much more they could be getting from their systems company if they switch to AluK. That encompasses everything from the exciting new products we had on the stand at FIT to the free expert technical, training, sales and marketing support available to AluK customers as standard.
“Upgrade Your System has also enabled us to emphasise the infrastructure and resources at AluK which mean we can offer an unbeatable service, and all the stand-out elements such as our in-house vertical paint line, our vast UK stockholding, our full size test rig and our fully equipped design centre.
“AluK has had lots of memorable appearances at FIT Show, but this was our best ever in terms of new business leads and enquiries. That’s a testament to how well our Upgrade Your System campaign has been received and a clear indication of how fabricators and installers are recognising just how valuable our support can be in what is clearly a tough market for many.”
Amongst the many highlights of AluK’s appearance at FIT Show were the preview of the company’s IconiK bifold, which visitors loved for its slim sightlines, premium look and feel and quick and easy fabrication, and huge interest from fabricators in the new Heritage entrance door and suited Heritage windows.
Nickie West, FIT Show Event Director added: “This year’s FIT Show Marketing Awards were our biggest and most competitive yet, so AluK really has stood out as the best of the best.
“Upgrade Your System was impossible to miss at the show, as AluK embraced all the opportunities FIT presents to engage with our visitors – from the installer zone and the seminar theatre to the sponsored lanyards and the memorable late night party. The whole team delivered the campaign with impressive commitment and style and it’s fantastic to see what a great response they have had.”
https://www.alukgb.com/upgrade-your-system
