The choice of smooth coloured foils has beaten woodgrain and coloured grain by a wide margin in a YouGov survey of homeowners’ favourites, while all foils together now score more than half against white single finish.
The study, commissioned by Deceuninck, found that smooth colours were almost twice as popular (26%) as natural woodgrain finishes (16%) while woodgrain colours earned only12%.
As a single finish option, 42% of homeowners chose standard white as their preferred option, combined, foils (woodgrains, solid colours, and woodgrain colours) were overall more popular, cited by 54% of respondents.
Deceuninck MD Rob McGlennon said: “What we’re seeing is fundamental growth in the popularity of solid colours. This is in part down to a general growth in appeal but also in part and least to the installation of foiled PVC-U products alongside aluminium.
“This is something which is also reflected in our survey, which shows the popularity of greys with homeowners, particularly Anthracite Grey but also increasingly Agate Grey.”
The survey found that homeowner preferences were also influenced by age, with older homeowners (over 55) more inclined to choose a natural woodgrain (18%) than younger ones, selected by only 8% of 25-34-year-olds.
They preferred smooth colour options cited by 28 and 31% of 35 to 44 and 45 to 54-year-old groupings respectively. This compares to only 19% of over 55s.
The findings follow figures released by Deceuninck last month [Feb], which found that white was cited by 43% of homeowners as their preferred colour choice. Greys, including Anthracite Grey, Agate Grey, and Grey, accounted for a combined 17%. Irish Oak and Rosewood polled 7% and 6% respectively. Greens, including Chartwell and Sage Green, recorded 4% and 1%; Black and Cream each recorded 4%.
Deceuninck will be releasing detail analysis of the survey results over the coming weeks to its customers in a series of remote presentations and workshops.