Highlands-based Conservatory Outlet retailer ERG has secured over £4.5m orders in a record-breaking year.
The management team credit ERG’s success to targeted inward investment and the support of its manufacturing partner, Conservatory Outlet.
“We’ve got an incredible team at ERG and our success – in the face of some turbulent times – is testament to their talent and hard work,” said Ian Joy, who heads the company, “We’re looking ahead and we’re aiming to break the £5m mark for the first time in 2023,”
“You could put our growth down to the theory of marginal gains because we have made modifications to the business, and they have all combined to help us reach this target.
“Crucially, we have invested in our own practices at a time when many other companies might well have tightened their belts. The strategic decision to do this was critical in our success and was reinforced when we finished 2022 with £337,000 of sales – our best-ever December.”
He added: “We refocussed the sales team to make sure they understood the importance of clearing out the ‘sales pipeline’, adding in another client call by our lead booking sales co-ordinator post appointment to ensure the meeting went well and to see if any further information was required.”
Karen Clough, group marketing director at Conservatory Outlet said: “Ian and the team have invested in their marketing output and worked with our teams to develop and execute innovative, targeted campaigns and they’re seeing the fruits of this approach in leads and sales.
“Since joining the Conservatory Outlet Network in 2018 the company has grown by 26% and we look forward to supporting ERG as it continues on its ambitious growth plans.”
