Conservatory Outlet has launched a £100,000 digital marketing drive to support its UK-wide network of 27 retailers.

The company is working with DigitalKOG to develop lead-generation focused websites that will be tailored to the businesses sell its conservatories, extensions, doors, windows, and orangeries.

It says the sites will feature ‘enhanced product collections, improved navigation to support the customer journey and a clearer insight into company values’. They will also have a dedicated ‘careers’ section that will help the sector overcome the significant recruitment issues it is facing.

“The pandemic has really highlighted how important digital marketing can be to our business, with more than a third of our £28m sales generated through email or website enquiries for our network,” said marketing director Karen Clough.

“Last year, our collaboration with DigitalKOG and our retailers generated over 46,500 enquiries, a 7% rise on 2020 and a massive 150% increase on 2019. Website hits also registered 1.8million for the first time in our history, as more consumers decided to spend their time and disposable income on improving their homes.

“Interestingly, and proving that people still crave human interaction (especially during Covid-19), over 73,035 potential sales calls were received, whilst showroom visits were also significantly up.”

“We wanted to build on 2021’s momentum by investing £100,000 into our next digital marketing campaign. This will create new websites for all 27 firms in our network, and we’re also facilitating a major marketing event in Manchester in February to develop strategies for the next twelve months.

She continued: “We firmly believe that leads are best generated directly and exclusively for our individual customers, as opposed to being passed on from a central source. It’s all about building strong brands that make an impact in their own right.”

www.conservatoryoutlet.co.uk

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