The Residence Collection has returned from FIT Show 2025 on a high, following an exceptional three days at the NEC Birmingham.
One of the most notable outcomes from the show was the level of installer engagement. Installers made up 60% of all stand visitors, with 40% of those being brand-new contacts – a clear indication of The Residence Collection’s growing appeal across the market. Existing customers were equally enthusiastic, with many discussing expansion opportunities and product diversification now possible with new door offering.
The team is already following up on the momentum built during the show by actively sending further information to both new and returning customers, ensuring rapid conversion of leads into opportunities.
Highlights included live stand demonstrations, engaging presentations, and exciting evening entertainment – from magician Jake Banfield to a crowd-pleasing Elvis tribute and a buzzing roulette table. These activations helped drive foot traffic and created a memorable brand experience that left a lasting impression on attendees.
Sarah Hitchings, Sales & Marketing Director at The Residence Collection, commented:“We’re absolutely delighted with the response we had at this year’s FIT Show. The launch of our new door was a huge moment for us, and the positive feedback we received from installers, fabricators and the wider industry was overwhelming. It validates all the hard work and investment that’s gone into bringing this product to market.
“The number of new installer contacts we’ve made — and the enthusiasm of our existing partners — speaks volumes about the appetite for a complete timber alternative solution. We’re confident this launch will drive real growth for our network.”
www.residencedoors.co.uk
