Aluk is focussing on consumers with a new website launched to ‘inform and inspire’ as well as generate retail enquiries.

The site is aimed at those who might be considering aluminium windows and doors for the first time, says the company. It includes information for both homeowners and installers, as well as case studies showing transformations in traditional, heritage and modern properties. There’s a guide answering the most frequently asked questions on products, performance and security, and consumer-friendly explanations of issues such as configurations, finishes, U-Values/WERs, and glazing options.

Marketing communications manager Alex Gallop said: “We’ve optimised the website so that it will rank highly in online searches and help to generate enquiries which we can pass directly on to our customers.

“It will be updated regularly of course with new products and projects, and the stunning gallery wall we’ve created will become a showcase for our customers’ very best work.

“The previous consumer website generated more than 500 leads every month for our network of fabricators and this new site will undoubtedly bolster that figure which is great news for customers.”