AluK has worked with paint supplier Akzo Nobel to transform its colour offering with the launch of four colour ranges based on identifying the key trends dominating the retail and commercial markets.
The four, branded Elements, Homestead, Spectrum and Urbane are available on all of AluK’s products.
Elements and Homestead are AluK’s powder coated colour ranges for the retail market. Elements features 17 RAL options in a smooth finish, while Homestead includes 13 classic, warm RAL options in a textured finish.
For the commercial market, Spectrum and Urbane ranges combine additional durability with enhanced variations in finish to suit both volume and high-end specifications. There are 21 contemporary textured metallic colours within Spectrum, while Urbane features 14 bolder colours in a smooth anodic metal finish which offers a simple and cost-effective alternative to anodising.
All four ranges have been brought together in a new sales brochure printed with fully colour matched samples so that buyers can see realistic representations of the colours before they place an order.
Marketing director Sioned Roberts, AluK’s added: “We’ve simplified the whole process so that all Elements, Homestead and Spectrum single colour options are priced the same, with an uplift only for dual colours and those from the higher specification Urbane range. We’re still offering our standard gloss white, matt 7016 grey and matt 9005 black options from stock, but we’re now also offering competitive lead times on textured versions of those and all the paint-to-order colours in this entire collection.
“Up until now, our customers seem to have fallen largely into two groups – those who just offer our three standard colours and who are potentially missing out on new business opportunities as a result, and those who try to offer every RAL colour but say that the logistics of that can be costly and complicated.
“This new colour collection is aimed squarely at both and is a very deliberate response from AluK to help all our customers use colour as a way to increase margins. It maintains the easy ordering and guaranteed lead times associated with standard products but streamlines the choice of RAL colours and textures to just the most popular options, drastically simplifying the logistics.”