Conservatory Outlet installer Pennine Home Improvements is celebrating its best ever sales month in its 43-year history after taking more than £1.25million in orders throughout the 28 days of February.

The firm attributes much of the success to its high-tech response to the Covid lockdown, including video calls, a 3D virtual reality package and design app, at a time when both its showrooms, in Durham and Newcastle, are shut through lockdown.

“Our team never fails to amaze and they have done it again with February sales up 25% on the same time last year, all of this achieved through online communication and adhering to Covid-19 measures,” said sales director Nigel Morris.

“There’s a pent-up demand and we’ve been able to meet it head on by using digital technology to help clients plan and bring our products and plans to life through virtual reality.

“Our order book for the rest of 2021 is extremely strong and we’re on track to increase turnover by 50% by 2024.”