Whiteline Manufacturing recently held an event at Lingfield Racecourse for its retail customers which, aside from providing an opportunity to catch up with the brand’s key customers, provided an ideal platform to launch Define – an exclusive new chamfered sash that has been developed in partnership with Sheerline.
Through Whiteline, Define will now exclusively be offered as a primary aluminium sash style sitting alongside the flat Contemporary and Stepped styles. Define is available across Classic windows and the Classic Heritage Door, as well as Prestige windows and doors, including bi-folds.
As part of an exciting roadmap of future products, the development further differentiates Whiteline from other fabricators, offering something unique to the market. The company invested in both Sheerline and their own unique variation of the standard range to turn their vision into a reality.
During the open day, customers had the opportunity to see the exclusive Define sash and also get to know the Sheerline range. This included the Classic Heritage Door and the award-winning S1 Roof Lantern – the only lantern on the market to have Secured by Design status – both of which are set to be popular this summer’s renovation season.
Louise Evans, Whiteline’s Group Managing Director, said: “This latest product update demonstrates our relentless focus on continuous innovation, and that we’ve got an exciting year ahead. We’re proud of our partnership with Sheerline and look forward to developing future exclusives with them.”
Sheerline’s National Sales Director, Tony Basile, attended the open day and commented: “It was a fantastic day and really important for Whiteline’s customers to hear about and see the latest aluminium developments.”
“From a Sheerline perspective, it was great for me to be there and explain how we provide an agile and responsive service and the benefits of this. For instance, we’ve been able to collaborate with Whiteline to develop an innovative, one-off solution tailored to their needs,” he added.
