Deceuninck has launched a new sustainability lead generation toolkit aimed at helping customers capitalise on the sustainability story of their business as well as Deceuninck’s itself.
Rob McGlennon, Managing Director, Deceuninck explained: “Our customers want to drive sustainability within their businesses and recognise that what we’re doing to lower our carbon footprint, recycle more and develop more energy efficient products, will support their future sales.
“Where we identified a gap, was how to help them to communicate how what we’re doing makes the products that they sell, either a s a fabricator or an installer more sustainable.
“The marketing toolkit that we have created gives them access to ready-to-go and dedicated business-to-business and business-to-consumer, marketing tools to support them in delivering that message – and making money from it.”
Available through the Deceuninck Customer Portal, for fabricators the Deceuninck Sustainability Marketing Toolkit includes headline positional statements drawing on Deceuninck’s commitments under Science Based Targets; an own-branded-printable sustainability brochure; plug-and-play website content; e-shots; social media assets; presenter decks; and video content.
For installers Deceuninck has created the same assets but with distinct b2c messaging aimed at the homeowner. This has been supplemented with additional marketing collateral specific to installers including door-drop leaflets; sustainability logos; showroom pull-up banners, wall decals; and flyers.