Deceuninck has upgraded its online Energy Calculator, a sales tool that shows how replacing old windows can save homeowners money while reducing their carbon footprint.
“We’ve seen enquiries slow in this final quarter of 2022, as the cost-of-living crisis started to bite,” MD Rob McGlennon said. “While this has put a dampener on volume products, we’ve actually seen sales of high-end energy-efficient products increase as the more affluent homeowners invest in the energy efficiency of their homes.”
Government caps on energy bills are only expected to last next April, which has created a small window of opportunity for homeowners to bring forward home improvement plans that will mitigate against the anticipated increased energy costs, he added.
“These homeowners are looking for improved aesthetics and increased security, but as energy prices have gone through the roof, these have dropped behind energy efficiency as key features. It is vital that we act on this trend, and give our customers, and their customers, the support they need to deliver the energy efficiency message and drive sales.”
According to the Energy Calculator, owners of a detached house on mains gas will save just over £18K in ten years if they upgrade from single-glazed wooden windows to triple-glazed Heritage 2800 from Deceuninck. They will also save almost 28 tons on emitted carbon.
Even replacing existing PVC-U double-glazed windows with Traditional 2500 double-glazed windows from Deceuninck in a similar property will save the homeowner more than £6,500 over ten years, and more than 10 tons of carbon.
“These are compelling figures and should make the case for home improvements as energy bills increase,” Rob concluded. “The calculator clearly demonstrates that homeowners will see a tangible payback on their investments as those savings are realised.”
Earlier this year 2022, an independent survey commissioned by Deceuninck and conducted by YouGov, found that 63% of homeowners would be more likely to purchase home improvements, which they saw as being more ‘sustainable’.