Sheerline has invested in its first consumer campaign, with its first adverts appearing in Grand Designs, the magazine based on the hit television programme.
A pipeline of activity including digital guides, newsletter features, and social media adverts are also planned in the coming weeks and months.
The company says it is also investing in a strong in-house consumer support team to produce a sustained level of consumer marketing that will build the Sheerline brand with premium audiences and generate a stream of quality leads for customers, and is recruiting a dedicated consumer PR copywriter and a graphic designer to create consumer adverts for Grand Designs readers. A special landing page has been designed to manage enquires from consumers
Garnalex CEO Roger Hartshorn said: “The home improvement market is extremely strong at the moment and there’s a huge demand for premium quality aluminium windows and doors. We expect the consumer campaign to generate quality leads for our fabricator and installer partners across the country.”
