Tony Basile has joined GARNALEX, joining Paul Greenaway in the newly-created roles of Technical Sales Managers, tasked with helping customers set up as Sheerline fabricators.
They are part of the Technical Sales Team, which will offer training to fabricators and their installer customers’ staff, as well as providing proactive technical assistance and support.
Tony, who has worked in a variety of disciplines from selling to manufacturing and installing windows, doors and conservatories, said: “For too long aluminium has taken a back seat in product development compared to PVC, but we’ve been able to pack Sheerline full of practical innovation and make life easier for fabricators and installers, helping redress the balance. Sheerline is an industry breakthrough: no one else is offering windows and doors with the same benefits.”
Garnalex CEO Roger Hartshorn added: “Tony is an industry veteran and a familiar and much-liked face for many Sheerline customers and prospects. He joins our new Technical Sales department, set up because Sheerline systems are unique in incorporating many innovations and radically new ways of fabrication, assembly, and installation. To reflect that different focus, we’ve taken an integrated approach to sales and support, with technical experts giving customers real support, rather than just pushing the hard sell.”
