Made for Trade has unveiled a branding transformation for its Korniche product line ahead of the launch of a major new addition to the range.

The Billingham-based company says the move will also take the Korniche name to centre stage “not just as a brand representing one market-leading product, but as a fully-fledged standalone title that will apply the same exceptional qualities to a range of products from Made for Trade …with a corporate identity that acts as a consistent figurehead for the expanding range of leading products.”

Marketing manager Ian Bousfield explained: “As the name begins to represent a range of products sharing the same key values, we’ve worked to create a unique new style that proves quickly recognisable to glazing experts and new customers alike.

“The logo and branding will cement a familiar name in the minds of consumers looking for a trusted ‘go-to’ brand in glazing products, whilst enforcing Korniche’s award-winning characteristics that place products as the trade’s number one choice for quality, installation speed and efficiency – both for the current Roof Lantern and forthcoming Bi-Folding Doors.”

The new-look logo and style will be introduced across digital and physical platforms from the end of this month.

The Korniche Bi-Folding Doors are in the final stages of market testing before mass production and rollout later this year, where the company says all the same multi award-winning qualities of the Lantern Roof are incorporated into everything from design to installation.

Ian Bousfield continued: “The 2021 re-brand reflects Korniche as a thriving and rapidly expanding product line, and gives the name a broad consumer-led appeal, where customers continue to specifically request Korniche for their self-build, development, home improvement and extension projects.

“The new logo and design accents are intended to drive the brand forward and become quickly identifiable to consumers as a leading name in the market, capitalising on the success of the original Roof Lantern product and subsequent sales.

“The re-brand will work together with a host of stylised digital updates with the intention of not just refreshing but also improving the process and maximising sales for trade customers. The revised Korniche website will feature a video-based landing page intended to instantly showcase the lifestyle desirability of Korniche products to prospective consumers in the planning stages, giving first hand visualisation of the advantages and qualities of the products in an impressive real-world build environment.”

The online content improvements are supplemented by significant investment in CGI imagery on the site, whilst for those looking for a more in-depth technical understanding, the website also features extensive design and engineering content, covering not just the products, but also the brand history and an explanation of the Korniche team’s technical approach.

Made for Trade adds that the new branding will allow it to approach the consumer market with renewed vigour. This ranges from refreshed point of sale products to the ongoing reach of consumer press and advertising in line with new style guidelines, significant online promotion, and the exposure of the brand at all major homebuilding exhibitions.

Events will include the Homebuilding & Renovating Show at London Excel later this week, and the Harrogate Show in November, where the new branding can be seen alongside the multi-award-winning Roof Lantern, and the new Bi-Folding Doors as they are introduced to the market.