Industry players are being urged to take part in a new census launched today (May 4) to help measure the health of construction and fenestration and prepare for the challenges ahead.

Organisers of the Glazing Summit say the Census will be key to understanding how businesses have fared over the past year and, once results have come in, a report will be produced to look at what the main issues are facing the industry.

The past year has had a polarising effect on the construction and fenestration industry with companies either claiming stacked workloads, increased recruitment (enhancing revenue) or highlighting to some that this was a decisive time for businesses unable to continue within the current market.

The quick adaptation and understanding of how to reach consumers and suppliers through digital marketing or email channels has heavily impacted brand success throughout the pandemic, resulting in brands and businesses having to become more flexible to achieve sustainable profits and sales targets.

The census is aimed to provide accurate real-time answers and projected outcomes from those affected by the past year, with a focus on how businesses look to the rest of 2021 and into 2022, how they wish to position their brand, sales targets, marketing and examine their flexibility to switch traditional sales routes and brand loyalties.

A short survey has been launched and all those affected, both positively and negatively, are being actively encouraged to take part to shape the future understanding of how the past year has shaped construction within the UK.

All completed surveys will be entered into a draw to win a £50 Amazon voucher and also receive the completed census report collated from all responses.

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