Ultraframe has taken an animal theme for new marketing campaign urging customers to Stand Out with Ultraroof.

Marketing director Alex Hewitt said: “The animals in our new Stand Out with Ultraroof adverts stare at you right from the pages of the magazine and not only are they very eye-catching, but they are also sure to bring a smile to people’s faces, which is much needed at the moment.

Of course, the adverts also have a strong purpose, which is to remind installation companies that Ultraroof can really help then stand out from the competition. Firstly, because Ultraroof is the best-looking solid roof on the market, preferred by 8 out of 10 homeowners during independent research, and secondly because the clear USPs of Ultraroof around fire-testing and BBA accreditation help Ultraroof installers win business from other competitor systems. The on-site training and sales and marketing tools can really improve their customer experience to set them apart from the competition too.”