Preston-based Clearview Home Improvements, part of the Conservatory Outlet Group, has recorded its best ever seven-months sales, topping £15m from June to December – a 67% increase on the same period the previous year.
The company also saw two members of its sales team enjoy record-breaking figures in 2020, with each registering over £2m sales in the year.
“It’s without a doubt the most successful period I’ve experienced since joining Clearview in 2011,” said sales director Gary Oakes.
“Achieving such a sustained period of success, during a time of genuine uncertainty, is testament to the hard work and pragmatism of the entire team. Nobody knew how the market was going to react after the first lockdown was announced, but we were confident in our ability to provide our customers with a first-class service and deliver exceptional value, irrespective of the fact that we couldn’t carry out home visits.
“Our team spotted the change in consumer attitudes to spending more on home improvements during lockdown and were quick to maintain a proactive, multi-channel marketing approach that focused on generating virtual sales appointments with customers from across the region. This really paid off.”
Greg Kane, CEO of Conservatory Outlet Group, added: “The last twelve months have certainly been challenging, but the hard work of everyone from across the business has ensured the Clearview brand has come out the other side stronger than ever! From lead generation, lead appointing and showroom demonstrations, to sales presentations, sales leadership and everything in-between, this has been a magnificent success and I’m incredibly proud of everyone involved.
“We’ll now be working just as hard to deliver an exceptional service throughout our operations teams and continue to build on our successes. 2021 is showing no signs of slowing down from a sales perspective and we look forward to celebrating similar achievements this time next year.”