Secondary glazing specialist Granada Glazing attributes ‘a sustained focus on marketing and lead generation’ during the pandemic for a 28% rise in year on year trade sales to April.
Lewis Hartley, marketing manager of the South Yorkshire based form said: “The marketplace has been incredibly buoyant since the end of the first lockdown. There has been a huge appetite for home improvement products at a time when homeowners were largely unable to leave their properties. Secondary glazing has been no exception to this.”
Continued investment in marketing throughout the first lockdown last spring ensured that the company returned to ‘healthy’ sales leads once it was deemed safe to resume within government guidelines.
Alongside this, an intensive prospecting campaign throughout the south of England coincided with the appointment of a dedicated Southern Area Sales Manager, Gary Wood. Since Gary’s appointment, Granada reports particularly impressive sales growth within the M25 area new business potential that had previously gone untapped.
Zoe Grafton, trade sales manager added: “It’s fantastic to see such a healthy year-on-year sales increase in comparison to 2019. It goes without saying that last year was an incredibly testing time for businesses across all sectors, but we have weathered the storm and have come out the other side stronger than ever.
“We’ve got a fantastic sales team in place now across the UK who are offering our trade partners unrivalled levels of support. Our work across the south has seen us well positioned to capitalise on incredibly strong demand within the industry over the past six months in particular. With a new product range on the horizon, as well as a new state-of-the-art website, we’re all tremendously excited to see what the future holds.”