Affordable Windows Group (AWG) made an impressive debut at FIT Show 2025, showcasing both their new Decorio steel-look aluminium range and established Timberlook collection to enthusiastic trade installers.
AWG’s dramatic stand design at FIT Show 2025 mirrored the art-deco aesthetics of the Decorio range, with dedicated spaces for both the thermally-broken external collection and the single-glazed internal options. A striking gold Decorio door proved to be an attraction, drawing a steady stream of intrigued visitors.
Particularly popular with installers was the Decorio sliding internal door, offering a space-saving solution compared to traditional hinged designs. The stand featured examples of Decorio’s wide range of colours and finishes, and displayed the Decorio hardware collection, including both classic and contemporary handle designs. Also available was an example price list for the range, giving installers an opportunity to see how the aluminium products compared with alternatives.
Alongside the debut of steel-look Decorio, AWG’s FIT Show stand also featured a dedicated zone to showcase the popular Timberlook flush uPVC range. The stand highlighted the newly updated offset trickle vent routing system that allows for concealed ventilation without compromising internal plaster lines. Visitors could also examine the authenticity of Timberlook’s wood-effect finish, and see an enlarged image of the Timberlook flush French door featuring a new mechanical midrail section.
Speaking about the reception to AWG’s FIT Show debut, Amelia Gaughan, Head of Marketing commented: “The reception has been absolutely outstanding. Wednesday was non-stop for about five hours, with people queuing to speak to our team. Visitors were particularly impressed with our internal collection and the gold Decorio door certainly achieved its aim of starting conversations.”
Gaughan also revealed exclusive news about the steel-look range: “Next year, Decorio will be available on Tommy Trinder’s Framepoint app, making it even easier for installers to quote and order products confidently. This follows the success we’ve seen with our Timberlook range on this platform.”
“On Tuesday, we were joined by representatives from Tommy Trinder to provide live Timberlook pricing on our stand, which was invaluable to installers. We look forward to offering this service for Decorio installers as well.”
AWG also confirmed that Decorio installers will receive the same comprehensive marketing support that has helped drive Timberlook’s success, including free lead generation, marketing brochures, colour swatches, specification guides, and website resources.
Gaughan added: “Offering these two complementary heritage-inspired ranges allows our installers to cater to virtually any restoration or period-inspired project.”
“We’re thrilled with how our first FIT Show has gone,” concluded Gaughan. “It’s been fantastic to speak to installers face-to-face about the recent product updates and innovations we’ve had up our sleeve. Bringing our stand to life required a lot of planning behind the scenes, but we couldn’t be happier with the final result – it was the perfect way to debut Decorio.
“The reception from the visitors to our stand made all of the hard work from our amazing team worth it.”
