Eurocell is offering training resources, marketing support, retail discounts and other benefits with the launch of its new Eurocell Grow fabricator partner programme.
The programme is designed to help fabricators build their brand and attract more business so they can thrive in a competitive market, says the manufacturer.
As part of Eurocell Grow, it will offer training and educational resources, showroom support and specification and design assistance. Fabricators can order branded workwear and access exclusive retail discounts.
At the centre of the initiative is its new Partner Portal, designed to streamline access to essential marketing tools for fabricators, empowering partners to promote their products and services anytime they need. The portal boasts an array of support, with a suite of resources, including:
- Imagery and video assets for product promotion
- Co-branded or bespoke brochures tailored for homeowners
- Customisable posters, leaflets, and digital marketing assets
- Lead generation support
- Guidance and best practices for digital marketing
- On-demand technical support and expertise
Fabricator partners can register for website health checks that will improve their online performance and get advice on how to boost their visibility and rankings in search engines, driving brand awareness and inbound website visits and enquiries.
Sales & commercial director at Gary Driscoll said: “We are confident that there are green shoots of recovery for the industry and we want our fabricator partners to be well placed to take advantage and grow their businesses as the market picks up, as well as help them gain an edge against competitors.
“Eurocell Grow is industry leading and we believe it will have a huge benefit and deliver lots of value for our network. We provide unparalleled technical expertise, ensuring that our partners have access to cutting-edge technology and industry-leading technical support, helping them stay ahead in a competitive market.”
Marketing director Beth Boulton added that Eurocell Grow is a starting point in expanding its support for fabricators: “We value our fabricator partnerships and want to make them feel part of our community by supporting their businesses. The launch of Eurocell Grow is just the beginning of increasing our support for fabricators, with plans already in the pipeline to add further benefits to the programme.
“We will continue to work closely with our partners to ensure the programme delivers for their business needs now and in the future.”
