Unique Window Systems has rebranded with an update of the previous identity the PVCu and aluminium fabricator has had since it was founded almost 20 years ago.

Joint managing director Sunil Patel explained: “During that time, we have enjoyed incredible success and growth, which includes our turnover surging from £20.8 million to £39.2 million between 2020 and 2022. Times and design styles change however, and it’s important for us as a business to change with them. Our new brand identity is more reflective of the company we have become and better epitomises our position as a large, highly professional, and quality-focused organisation.”

The new Unique brand is undergoing a soft launch, being introduced gradually as existing assets and materials are replaced or updated. The business decided to adopt this approach as part of its wider environmental policies as a hard launch had the potential to create unnecessary consumption and waste.

As part of the rebrand, the Unique Window Systems name remains and is now complemented with the addition of a distinctive U brand mark.

A new corporate font is being adopted whilst the company’s corporate colours are evolving slightly to retain a connection to the previous brand identity and to preserve existing brand equity.

A new strapline is also being introduced: ‘Our future in fenestration’ which the company says reflects the breadth of the Unique offer which caters for customers in the commercial, new build and trade sectors. It also highlights the fact the business is on a collective journey with these customers to shape a mutually beneficial future.

Unique’s new brand was developed by the WeBuildBrands, marketing consultancy for the fenestration, construction, and home improvement sectors.

Unique Window Systems.

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