Campaigns is a new marketing tool for installers using the AdminBase business management system from Ab Initio.
The software enables them to select the leads and customer data they wish to target directly from AdminBase as well as creating effective email, SMS, letter or phone marketing campaigns, which can be followed up by tele-canvassers who can then record notes or comments, pushing any new leads generated back into the AdminBase system.
Ab Initio managing director Rhonda Ridge said: “Marketing is the lifeblood to any installation company, but it can often be a time consuming and unnecessarily difficult task for those using separate marketing tools, such as Mailchimp, that rely on importing leads and data from another system first.
“As the Campaigns tool is designed to work in conjunction with AdminBase, compiling the data required for a marketing plan is not only quicker and more efficient but it’s easier to manage as well. For instance, a marketeer using Campaigns will be able to track who has clicked on emails or can resend or update data easily if required – something that is notoriously difficult to do using Mailchimp.”
She continued: “As any marketing or salesperson will tell you, leads generated from existing customers are the best of all. AdminBase Campaigns makes it so much easier to get these.”
https://www.abinitiosoftware.co.uk
