Deceuninck has been shortlisted for two Construction Marketing Awards – Best Big Budget Campaign for its sustained promotion of colour that has more than doubled its sales in five years as colour grew from 30% of sales to nearly 70% – and Strategic Planning and Management.
Deceuninck worked with MRA Marketing on this campaign, based on MRA’s research that shows the premium home improvement market is expanding fast.
This July, sales were 31% up, with August 28% up on 2019. MD Rob McGlennon said: “This year has been a roller-coaster, but after lockdown eased our customers have been busier than ever!
“Sales are booming, as Deceuninck installers offer homeowners beautiful flush foiled windows and doors in 30 colours from stock, with 20 more available within 15 working days.”
The virtual ceremony for the awards, endorsed by the Chartered Institute of Marketing awards, will take place on 26th November.