Morley Glass is supporting the Creative Enterprise Challenge initiative created by product designer and entrepreneur Sami Lovett to help young people develop their creative and entrepreneurial skills.
Sami, founder of Just Lovett Design, wanted to create a ‘The Apprentice’ meets ‘Dragon’s Den’ experience for 12-18-year-olds. Morley is providing the main raw material, wood, as well as additional sponsorship make it accessible to all.
Running during the school holidays, the programme takes the best aspects of the TV shows and blends them with practical skills workshops led by Sami, where two teams of five compete to develop a winning product from scratch. Over the course of five days, the students are tasked to meet a sustainable design brief that involves designing a brand, product, marketing video and start-up business plan.
Morley MD Ian Short said: “The Creative Enterprise Challenge because it brings together two things that are close to my heart – sustainability and developing our entrepreneurs of the future. The programmes that have run so far have shown just how capable young people are at being able to take a brief, work as a team and create finished products of amazing quality that have blown the judges away.
“Whilst we initially started our partnership simply as a supplier of wood after Sami contacted us, we quickly saw the potential of her programme and wanted to do more. That’s why we offered to provide funding that has ensured places on the Creative Enterprise Challenge have been subsidised to date, and we hope to continue supporting Sami as her scheme grows.”
Sami added: “The Creative Enterprise Challenge aims to educate and inspire children, who will walk away at the end of the week with so much more than a product and a business plan. We’ve seen the transformation that’s possible in just one week, with the children often starting out a little nervous, but by the end of the week they’ve made new friends and really built their confidence.”
https://www.justlovettworkshops.co.uk/creative-enterprise-challenge.
ENDS
For media enquiries please contact Alan Markham on 07983 773375 or email alan@markhampr.co.uk.Pictures:
The young entrepreneurs celebrating at the end of the latest Creative Enterprise Challenge with judges Charlie Beech (back) and Clare Clifford (2nd left, back row), plus Ian Short, managing director of sponsor company Morley Glass (3rd left, front) and Sami Lovett (centre, front) who created the programme.
The products developed by the students in the latest Creative Enterprise Challenge – Bee Happy (left) and Money Mateys (right) – using the post-use wooden boxes provided by Morley Glass.
