Kubu Smart has won Promotional Campaign of the Year at the G22 Awards for its ‘Be Smart’ campaign.
The campaign was harnessed across social media, video, PR, web, exhibition, POS and print, along with email marketing.
“This is not just about us marketing ourselves” said Marc Henson, head of marketing, “It’s about making sure our customers, and their customers can be successful too. That’s why we have developed our ‘Works with’ and ‘Kubu PRO’ programmes too.”
The company says the campaign also realised a shift in approach by the company from one that has been engineering and product led, to one that’s more marketing focussed than ever before, with new communications channels being explored for 2023 and beyond. It adds that the campaign has introduced industry first products, partnerships and benefits.