Data supplier Insight Data will be returning to this year’s FIT show to speak to visitors about the science behind its own data and CRM software.
The company provides business data lists and in-depth market intelligence on the home improvement and construction sector, with hundreds of sales and marketing teams currently using the data for targeted direct marketing and customer acquisition.
The Insight team will be on-hand to share expert knowledge about utilising marketing data to grow a successful and profitable business and, reveal the research and trends from the latest industry report.
Visitors to the Insight Data science-themed stand will also be able to have a demonstration of the latest SalesTracker software and learn about all five of the databases, which include key contacts from the fenestration industry, local builders, architects, main contractors, housebuilders and builders merchants from across the UK.
Partnership manager Kirsty Winter said: “The science that goes into data is a powerful thing and we’re excited to attend this year’s FIT Show to showcase exactly how businesses can fully utilise our data and software to help grow their company.
“There’s so much more to Insight Data than customer acquisition. There are a number of ways that building products and related suppliers can use Insight Data to build a more successful, profitable and valuable business and we will be explaining exactly how they can do it across what is sure to be a busy three days.”
