Yale has announced the appointment of digital marketing executive Jermaine Hoffman.

Jermaine recently joined the team at the Willenhall office and brings knowledge and skills including several years of digital marketing experience. Previous roles include marketing manager for a UK packaging distributor and marketing executive at the UK’s largest independent delivery network.

Jermaine said: “Working for a globally known brand, and the market leader for home security, is a fantastic opportunity. Having grown up in Willenhall, Yale is a brand that I’ve always aspired to work for and I’m really looking forward to getting stuck in.

“While the Yale name comes with a respected heritage, it’s great to see how the company is also adapting to developments within the industry, such as the growth in smart technology, and I’m looking forward to taking on challenges in this new area.”

Yale DWS marketing manager Gemma Diratzonian said: “Jermaine is a great addition to the marketing team, and I know that he will bring a fresh outlook and approach to the business. As a company, we are committed to strengthening and developing our team so that we can continue to offer our fabricator and installer customers the best service.”