Exlabesa Building Systems UK has unveiled a comprehensive rebrand, including a new logo and a change of name to Exlabesa Architecture UK.
Global director Carlos Negreiraexplained: “This rebrand is a way of us renewing our commitment to provide outstanding quality aluminium systems to customers across architecture and construction.
“We want to play a vital role in making built environments around the world more stylish, exceptional and sustainable places to be – and that’s what our new branding has been designed to communicate.”
The rebrand includes a new value proposition, says the company, ‘extruding and shaping your world’, which is says: “partly refers to the huge range of aluminium profiles it supplies to thousands of customers across architecture and construction.
“However, it also signals its commitment to protecting the environment, creating jobs and economic prosperity, and making a positive impact in the world.”
This and other aspects of the rebrand are shared in a new corporate video: https://youtu.be/fWPxKj7awkg
