Window Widgets has set a target of raising £20,000 for the industry’s pet charities GM Fundraising and We Mind & Kelly Matters, as part of its 21st anniversary celebrations this year.

The company has launched a fundraising page for its activities, along with a ‘distinctly pink and fun’ theme for its plans, starting next month.

Sales and marketing director Sarah Hitchings reflected: “Our 21 years is quite a milestone and while we’ve gone through being part of a larger UK group and subsequently been part of an international one, we’re now back to an owner-managed entity that’s run with entrepreneurial flair.

“We want to celebrate this with customers, staff, business partners and the industry as a whole with our charitable venture launching in early June.

“We also want to thank everyone past and present that has helped make this business so special and we’re keen to nurture our unique pink culture further in the years to come.”