Feedback from customers of Insight Data shows quality data as their prime reason for choosing the provider.

customer and industry intelligence was also highly valued, according to the survey by the company, with customers recognising the competitive edge and knowledge to target prospects in a better way.

Operations Director Jade Greenhow explained: “Understanding how our services, products and solutions impact our customers is important to ensure we continue to offer the right data and the right tools to provide them with the best results.

“And finding out what makes us stand out from other sales and marketing data tool providers is beneficial for both us and our customers as not only does it highlight our strengths but, more importantly, areas for improvement.

Insight Data claims the UK’s most accurate marketing data with in-depth intelligence to help clients pinpoint new customers and is trusted by over 700 industry-leading companies.