Safestyle has made a comeback – in name at least – with Anglian resurrecting the brand and styling as part the deal that saw it acquire the intellectual property along with the defunct company’s order book and other assets.
The brand has emerged with a new website under the name Safestyle Windows and with a claim to the former company’s history, including 30 years manufacturing and installing as well as samples of over 48,000 Trustpilot reviews. Its offering includes a full range of windows, upvc doors, composite doors, French and patio, with 15 and 10-year guarantees as well as discounts of up to £1,000 when customers recycle old windows and doors.
It also includes information and advice for customers who had dealt with the original company prior to it being placed into administration in October.
Anglian revealed it had bought the brand and styling soon after announcing its acquisition of Safestyle’s order book and other assets from the administrators https://www.the-glazine.com/?p=11055 giving rise then to hints that it was planning to make use of the brand.
Safestyle had been hanging on in the face of plummeting share prices while talks continued over a potential rescue bid. However, it finally capitulated after the talks came to nothing and was placed into administration https://www.the-glazine.com/?p=10841 .
The Glazine has approached the new owners for further details of what plans it has for the brand.
