The name and look of Safestyle UK have been preserved after Anglian Home Improvements added the brand and other assets to last week’s purchase of the defunct retailer’s order book.
In an update to the earlier announcement, administrators have now included ‘brand and intellectual property’ in the sale of the assets.
Meanwhile, the administrators have reiterated their earlier assurance that Anglian will complete all works for customers who have paid deposits and honour all contracts after rival Everest posted an offer online to ‘cover the cost of your lost Safestyle deposits by up to £500’ along with a sponsored Google entry headed ‘Let Down By Safestyle?’
Announcing the completion of the transaction, Interpath Advisory said in a statement: “The transaction ensures that all Safestyle UK customers impacted by the Company’s insolvency have the opportunity to have their home improvement projects carried out in full by Anglian Home Improvements.”
Anglian executive chairman Peter Mottershead said: “Since the announcement last week that Anglian had reached agreement with the joint administrators to take on the Safestyle order book, our customer service teams have been working hard to make contact with all customers impacted to arrange for their orders to be installed. Having been manufacturing and installing home improvements for around 60 years, we are looking forward to helping them transform their homes.”
Rick Harrison, joint administrator of H.P.A.S Limited and managing director at Interpath Advisory, added: “We are pleased to have secured this transaction which not only provides certainty for customers, but which also represents a positive outcome for Safestyle UK’s creditors.”
