Production Software Technology (PST) has launched a new lead generation tool for conservatory installers.

The new tool works in conjunction with vsHome AR, PST’s software that allows installers to share product designs with customers to view in augmented reality as either a life size representation on the side of their home or as a tabletop view through their smartphone or tablet.

Managing director Neil Travers said: “When homeowners search online for conservatories or orangeries, their first port of call will be to visit installer websites to explore their available options. With our new lead generation tool, installers can place various product models on their website along with QR codes – once they find a model they like, potential customers can scan the corresponding QR code using the vsHome AR app.

“To access the model and view it in augmented reality, customers will then be required to create an account and input their contact information, which is verified by us. From that point forward, the lead generation tool will track every time customers interact with a model in the vsHome AR app, capturing data such as which model was viewed and their approximate location.”

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