More than 180 participants from 24 countries came together online for the VinylPlus Sustainability Forum (VSF) #Circularvinyl this week to showcase the united PVC industry’s achievements and plans to build the new sustainability programme towards 2030.

Managing Director Brigitte Dero outlined VinylPlus’ success in tackling sustainability challenges, embracing the Circular Economy and addressing issues such as safe recycling to further advance the circularity of PVC. She said: “I am proud of the work done by VinylPlus and its partners to increase the sustainability performance and use of PVC. We are fully committed to being circular, working closely with the European Commission and actively contributing to the Circular Plastics Alliance.”

Kirsi Ekroth-Manssila, Head of Unit at DG GROW, praised the commitment and the proactive role of VinylPlus in the Circular Plastics Alliance. She said: “VinylPlus is a perfect example of how to make the Circular Economy a reality, being the first value chain in 2001 to take on the challenge of transforming a problem into an opportunity. In addressing the environmental concerns of PVC, VinylPlus and the industry came up with an ambitious and forward-looking approach: to organise, cooperate and communicate with the whole value chain, from the producer to the downstream user and the waste manager.”

The event concluded with the VinylPlus Product Label Awards Ceremony, celebrating companies and partners of VinylPlus who offer PVC products with the highest sustainability performance. To date, 10 companies have been awarded the Product Label for 112 PVC products manufactured in 18 European sites. Based on well-defined sustainability criteria, the VinylPlus Product Label is open to all PVC building and construction products.

VinylPlus

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