DoorCo has gained its first G Award, having won Best Promotional Campaign for the launch of, the company’s Gripcore and Flip innovations launched earlier this year.
MD Dan Sullivan said: “To win any business award is a great achievement, but we are particularly delighted to have been awarded the Best Promotional Campaign for Flip and Gripcore in this year’s G Awards. It’s even more special as both new products were developed and marketed during some of the toughest trading conditions ever. The whole team contributed to the products, which in March 2020 – at the start of the first lockdown – were still in development phase. Despite the uncertainty at the time, we pressed forward with the launch.
“Both products were important additions to our product portfolio as together they create the ultimate composite door, so we knew we needed to create strong new identities for each product. We moved away from the existing DoorCo brand to give them an individual look and feel; a separate personality, that stands out from the crowd and appeals to customers with different tastes and requirements, but which is still firmly lodged in our House of Brands. Together with our long-standing PR agency Brouha, we engaged with Third Floor Design, and collectively created these award-winning campaigns which encouraged us to look deeper at where we sit in the market and how we express this visually.
“The campaign included creating CGI videos for both products. They effectively demonstrated for example, the construction of the GRiPCORE solid timber core which has a unique matrix of LVL and engineered hardwood, and FLiP’s video showed the versatility of the glazing cassette system. It also doubles up as an installation guide too.