Era is donating £8,000 to Hope House Ty Gobaith Children’s Hospices instead of giving customers Christmas gifts this year, and has announced it is to be company’s nominated charity in 2021 for the second year running.

Hope House Ty Gobaith Children’s Hospices supports families in Shropshire, Cheshire, Mid and North Wales who are either caring for a terminally ill child or whose child has died.

The choice of donation rather than customer gifts came from Era’s staff as a practical response to many of the charity’s usual fundraising activities being curtailed by the pandemic. Among the planned events, Era’s Commercial Director Helen Downer, was all set to take part in the Peak, Paddle, Pedal team fundraising event this summer for Hope House, which has had to be postponed until next year.

CEO Darren Waters said: “As we do every year, we asked employees to vote from a selection of charities, and Hope House Ty Gobaith Children’s Hospices was the unanimous choice for this year and now 2021 as well. We are proud to be associated with an organisation that is making a huge difference to people’s lives when they need it most.

Simi Epstein, Director of Fundraising & Marketing at Hope House Ty Gobaith Children’s Hospices replied: “I cannot begin to put into words how grateful we are. As for everyone, in March Covid changed everything and we had to adapt our ways of working overnight. We were determined that no child would die without their family around them, and thanks to the generosity of our amazing supporters, we were able to continue to provide crisis and end of life care throughout.

“The generosity of Era has reminded me that not everything has changed, and we continue to have loyal supporters who provide the financial help we so desperately need.”