Quickslide has announced a £2.7million investment plan, including redesigning and adding increased automation at its vertical slider factory, as well as the launch of a revamped website to support its trade partners.

Phase one of the 18-month plan will see the fabricator invest in a new ‘one-of-a-kind’ cutting centre for its vertical sliders. This equipment is able to achieve sustained and standardised repeatability of quality, which in turn will increase overall efficiency and production capacity, while giving it greater flexibility to develop future product offerings.

Online, a new website will help drive organic growth. While the site’s front-end appearance and navigation has been kept familiar to ensure ease of use, behind the scenes investment in new lead generation tools will help tap into customer demand. Trade partners will gain access to their own dashboard where leads can be effectively managed, essentially functioning as a complimentary CRM system. Further investment in SEO will drive more customers to the site.

Chairman Adrian Barraclough said: “Our focus at Quickslide has always been to grow with our partners, not on behalf of them. It’s for this reason that we make ongoing investments in the first-rate products and services that our Trade Partners consistently need, in order to help them satisfy exacting homeowners and foster growth within their own businesses.”

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