Emplas has launched a ‘real time’ lead generation facility to instantly download consumer leads gained through its SEO campaigns to installers.
Accessible through a new dashboard, homeowner enquiries are now automatically assigned to members of the Emplas Authorised Installer Network based on postcode, as soon as they are generated. A push notification alerts installers, who can then respond directly to the prospect to schedule an appointment or assign follow-up by a member of their team.
“The lead dashboard is fully automated but also fully responsive”, said sales director Jody Vincent.
“Everything happens automatically, so there’s no delay. As soon as we generate the lead through our SEO and consumer marketing campaigns, it’s automatically issued to our customers. They can pick it up, respond or assign it from wherever they are.”
It also gives customers access to their own CRM, allowing them to not only assign leads for follow-up but also track lead progression.
www.emplas.co.uk
