Distinction Doors has published the latest version of its product brochure including updates which it says reflect changes in consumer buying habits.
The manufacturer has expanded the section on energy efficiency, revised the glass options to show the current range and presented the decorative glass in a double-page spread. Many of the door images have also been updated.
It has also highlighted thermal performance at the start of the brochure, ahead of any other product information, to reflect consumers’ concern over energy costs.
Two new obscure glass designs, Chatsworth and Wentworth are highlighted as new and sit alongside existing decorative glass designs, including Kara, Palma, Aspen, Lunna and Scotia which are triple-glazed and laminated as standard.
Marketing executive Emma Fowlds said: “Throughout the brochure we focus on our USPs, to target strongly against the competition and we use design techniques, content, and materials to solidify our premium brand status, something which our customers use to their advantage.
“These updates are important. It’s not only about featuring the latest products but also giving consumers more of what they want. Energy efficiency is an important selling point currently but so too is decorative glass. This, alongside our paint service, enables installers to work with homeowners to create an entrance door that reflects their individual style. These personal touches are what set a Distinction door apart from the competition and help secure sales.”
The brochure is available in print and digital formats via the Distinction Doors website or online ordering portal. Customers can also tailor the brochure to suit their own needs using the company’s design boutique.
