First-time FIT exhibitors Whitesales says it was so impressed with the interest shown in its rooflights, lanterns and service offering that it had already signed up for 2025 even before the doors closed on this year’s show.
Marketing director Sioned Yates said: “We were determined to make an impact at our first FIT, so we went with a strong and stylish stand themed to communicate the quality of our service, along with a high-profile marketing and PR campaign to build a positive awareness of our brand.
“We made the most of all the opportunities presented to us throughout the show including the installer hub and the seminars, which really paid off in terms of getting people onto the stand to talk to us and see what’s so special about our products and our expertise.
“We had great feedback on our new Skyvu lantern and our em.glaze rooflight in particular. In fact, we were able to onboard new customer partners straight away at the show and are now following up on some really positive conversations with fabricators who are interested in partnering with us as their dedicated rooflight supplier.”
She added that the company is well-established in the roofing industry but had been ‘the best kept secret in the fenestration market’ before FIT.
“But we definitely won’t be now,” she concluded, “We’re planning to be back in 2025 with the same level of enthusiasm and excitement.”
