AluK has appointed retail sales specialist Wayne Heath to the new position of sales director for the trade and residential side of its operation.

Wayne has a track record with companies such as Everest and Anglian, including board level experience, and spent three years with We Buy Any Car.

Wayne said of his appointment: “AluK can already add a huge amount to our customers’ businesses through value added services such as training, technical support, and testing, but we’re taking that up a level now with the launch of a new package of direct retail support under our AluK Home banner.

“We all know the cost-of-living crisis is already starting to impact the economy, so my focus will be on making sure AluK responds quickly and intelligently to any tightening in the window and door market and that we stand side by side with our customers giving them all the support they need.”

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