Listers has appointed Sam Weber as regional sales and marketing director.
Sam, who will cover the south from his base in Brighton, has 30 years’ experience in the industry with names including Quantal, Cambrian, Speedframe, Evolution and CWG
“I’m very excited to be joining Listers, especially at a time when the market for making and selling windows is changing,” he said. “Which is why marketing is such a fundamental part of developing and maintaining a brand identity.
“We’ve seen how changes in homeowners’ buying habits have helped develop the products we sell today, and it is important that we have that connection between manufacturing and the end user. Listers has a fantastic range of market-leading products, and I want to make sure that the marketing messages accompanying them help our customers sell more effectively.”
“I’ve grown up in the industry alongside some of our best-known entrepreneurs. From them, I learned that you’ve got to keep learning to succeed, which is why I’ve recently studied marketing – including digital marketing. The way we sold windows 30 years ago almost bears no resemblance to the way we sell windows today, and we need to keep our approach to marketing fresh and exciting.”
Listers’ MD Roy Frost welcomed Sam to the team, saying: “I’m excited that Sam is joining Listers. He has an enviable amount of knowledge of the window industry, and I know that he is the right fit for our business.
“Our paths have crossed many times over the years, and I’ve been impressed with how he is able to spot opportunities and solutions. Listers is a growing business with ambitious horizons, and I’m looking froward to working with Sam to help making selling easier for our customers.”
