Distinction Doors has unveiled a new brand identity aimed at reflecting its position in the marketplace as well as appealing to the consumer market, and launched the style with a new product brochure.

The old blue and grey logo with a door surround is replaced with a simple statement of the name in 100% black in Gotham Book, a geometric sans-serif typeface inspired by architectural signs of the mid-twentieth century.

Marketing manager Bethaney Larkman said: “Updating our brand identity represents how we as a business are evolving. We have strong business recognition in the trade sector, but independent research proved that we also needed to elevate the brand and create consumer pull for our customers.

“Our refreshed look – created in-house by our design team –  is more premium.  It works across multiple touchpoints while staying true to our values and core business. It’s also representing a statement of intent, proving our commitment to supreme quality, both inside and out, exceptional value, service and experience.”

Of the new brochure, she said: “It’s a brave new design that’s very different from our familiar product directory brochure.  The content is radically different, and we have focussed on our USPs to target strongly against the competition. 

“Factors such as design and packaging are vital elements in the buying psychology of premium products so it’s essential that we arm our fabrication customers and their customers with the right tools.”  

She added that the brochure has been designed to enhance the consumer experience, after independent research revealed that the company’s sales tools must increasingly work for customers of Distinction Doors, their customers and end-users:

“We have switched to a larger, reader friendly A4 format. It has been printed using vegetable-based ink on uncoated FSC certified and carbon balanced paper for a premium look and finish.  We have also been selective in our choice of printer to minimise the environmental impact of our printed literature.”

“We are working furiously on new marketing materials including one of our most valued and well-used tools, the door-designer configurator. This is being updated now and we hope to roll this out very soon.  A new website is also due to launch later this summer. Plus, we are making good progress with brochure updates for those who utilise our design boutique.”

www.distinctiondoors.co.uk 

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