The Builders Merchant Building Index, a joint enterprise between GfK, the Builders Merchants Federation and MRA Marketing, has won the ‘Best Use of Research & Insight’ award at this year’s Construction Marketing Awards, as well as taking nominations in altogether four categories.
“The success of BMBI has exceeded all expectations both inside and outside the industry and it’s a credit to MRA,” said Builders Merchants Federation CEO John Newcomb.
“The BMBI has come a long way since winning ‘Best Product Launch’ at the 2017 CMAs,” added Mike Rigby, CEO of MRA Marketing. “In the last twelve months alone, the report’s print circulation has increased by 56%, with an 85% increase online. LinkedIn followers have gone through the roof, and five new BMBI Experts joined the panel. Best of all, in the words of the CMA judges, it now reaches regularly into the heart of Government at a senior level.”